specifics and that's what women are wanting to see. >> schieffer: bob shrum, you were an adviser to john kerry. you were an adviser way back when ted kennedy, i guess, debated mitt romney in that now-famous senate race of long ago. what would you be telling barack obama if you were vising him about these upcoming debates? >> i would tell him first he has to understand that romney can win this debate if he's scripted, prepared, has really worked at it. if you watched him on "60 minutes" last sunday, he was smooth, he was clear, he was succinct. he was different than he has been. he has to be careful not to be spontaneous because when he is, he gets himself in trouble. i think they are on a search for zingers and one-liners because romney was cover-upped by kennedy. they have to be careful because the president could have a comeback. i think what you do in the debate preps you try to game out what the other side is going to say and then you try to see how you can respond. it's always strongest when it's a comeback. zenners don't work as a cute line. they work as part of the fabric of argum